Print has a significant impact and plays a very important role in marketing and advertising. Could you imagine the Constitution of the United States as an email? It’s the power of the printed word.
There are still times when web-based marketing just can’t carry the impact of the message. Trade shows and direct mail catalogs are just a few examples. When considering a multi-disciplined marketing effort, remember print can play a strong role.
Now, with the economy rebounding, a significant number of marketers are returning to direct mail and printed collateral support as part of their mix. During the slump in our economy it was easy to lean on web marketing predominantly but, with budgets opening back up, print is returning to the mix!